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How Honest Online Reviews Are Helping Fabletics Set a Standard in Womens Leisurewear

Adam Goldenberg and Don Ressler, the founders of TechStyle fashion group, decided to create the Fabletics athleisure brand for women, in 2013.

 

At the time of its founding, the norm for female athleisure was either you choose bland but efficient or vice versa. Many apparels had a terrible material and would tear the tissue in a few days of working out in the gym. It was always like this: Either a woman shopping for her athletic gear would have to choose a really comfortable and elastic clothing, but with bland design and aesthetics, or stylish and hip athletic gear, but lacking in flexibility and mobility.

 

Don Ressler and Adam Goldenberg’s knew that this was a hole in the market, and decided to change this reality with their Fabletics idea. As specialists in the fashion industry, having invested and created other clothing brands in different industries, they have always thought that what women deserved is an athleisure brand that combines both style and functionality. In the business and entrepreneurial sense, this kind of product is also what would sell the most, as most women of the current generation are working out a lot because of the charts of obesity surrounding the U.S. However, acquiring the funds and materials to make such gears wasn’t easy, and that’s where Kate Hudson came into play.

 

Don Ressler and Adam Goldenberg knew that for their brand to succeed, they would need an efficient ambassadress for Fabletics, and Kate Hudson was the perfect partner and model for the brand. She’s charismatic and very passionate, not just about improving the idea, but with engaging customers as well. In the process getting more positive feedback and reputation, Kate Hudson’s role was essential. She is very beloved by the customers and staff of Fabletics, both for her approachable demeanor and hands-on work. She engages customers in social media as well, answering questions, feedback, and gathering suggestions from fans.

 

Since its creation in 2013, Fabletics has enjoyed tremendous success. Thanks to the efforts of Adam Goldenberg, Don Ressler, and Kate Hudson, the company is now worth $250 million with more than a million paying members. They are also getting new models and ambassadress like Demi Lovato to represent the brand and ensure its continuing success.

 

Advertising experts also credit the success of Fabletics to the unprecedented positive online reviews it continuously gets. Day by day we live in an increasingly digital world, and most people nowadays check online reviews of products before purchasing them. What used to be ‘passed through word of mouth’ in the world of product advertising is now ‘passed on through online reviews.’ Of course, just positive reviews aren’t enough. The reviews have to be honest and from real people making casual comments about the product they’ve purchased and this kind of comments is what makes Fabletics very successful in their online campaign. They also make it a point to engage in almost all of these positive comments they get.

 

To receive personalized outfit picks and workouts, try out Fabletics’ Lifestyle quiz.

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The Relationships Industry Gets a Slight Makeover From Whitney Wolfe

When people think about dating and relationships, among the things they are going to say is that it is very hard for them to enter into a relationship. There are tons of frustrated people in the dating game. Many of them are men who are very desperate to find someone. However, men are not the only one that are frustrated with the online dating world as it is. There are others that are having trouble with online dating. Women are having a hard time finding someone that is ell matched to them. Fortunately, there is a solution to the issue that is coming forth from feminist Whitney Wolfe.

Whitney Wolfe has started up Bumble as the answer to the online dating industry. She has taken a different approach to online dating in order to make it easier for women to use. The best part is that it is not just women who benefit greatly from Whitney Wolfe’s app. The men are also seeing the advantage of an account with Bumble as well. Bumble has turned out to be a hit with people. More people are learning about the advantages of Bumble from many satisfied members who have successfully met someone.

One of the purposes behind Bumble is to encourage women to take initiative. Women have been long made to believe that they have to wait for the men to make a move. However, Whitney has made it a point to make clear to women that they do not have to wait for the man to make a move. For one thing, people that wait for something to come their way are going to find that it is not what they wanted. Whitney Wolfe is empowering and encouraging women and other people to go after what they truly want so that they can enjoy some major successes.

Whitney Wolfe’s encouragement is going beyond the dating and relationships industry and is going even into the workforce. Women are learning how to move forward with their goals and work with one another so that they will be able to support one another.

To know more visit @: www.fastcompany.com/40456526/bumbles-ceo-takes-aim-at-linkedin

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Whitney Wolfe Holds Her Ground

Whitney Wolfe knows that she has a very successful company on her hand when it comes to Bumble. She is so confident in her company that she has actually passed up $450 million dollars. Wolfe did not want to sell her company because Whitney Wolfe feels that she is just getting started. She is in a great place to pursue her dreams, and Bumble has a lot more growing to do.

The dating app portion of this company has already become a phenomenal app that reaches millions of people. This is the beginning of her success in the app world. Whitney Wolfe knew that people would gravitate towards the innovation that she has put into place.

She has become someone that is incredibly fond of all the different types of things that can be done with social media. Wolfe not want to pigeonhole herself into the dating arena alone. This is why she has expanded her company to also include app enhancements for people that only want to make friends. This is called Bumble BFF. She also created a networking enhancement for people that wanted to socialize and build better career connections. This is called Bumble Bizz.

Whitney Wolfe does not have any plans of selling company anytime soon because she is much more focused on the way that she can expand her business. She realizes that she is the only female that has a dating app. Wolfe is in a CEO position, and she does not want to turn that type of power over because she is making changes. She does not want to go back to a world where there is no lady that is in a position of power in social media. Right now she has a platform that she can expand, and she has quite a bit of input from other ambitious females like herself. This is how she chooses to make changes in the social media world. She wants to be the voice for women that would otherwise not have any voice through social media. She wants to change the structure of social media.

Learn More: en.wikipedia.org/wiki/Whitney_Wolfe