The rise of the Goettl Air Conditioning company to a position of power in Arizona and Nevada has been completed on the back of the hard work of new owner Ken Goodrich and his dedicated staff. Goodrich purchased the historic company that has been in business for over 75 years in 2012, when the company looked as though it would be forced to fight for its survival after a series of managerial mistakes damaged the brand; Goodrich has worked hard to make sure Goettl has been returned to a position as close to its historic height as it is possible to achieve in just a few short years.
Ken Goodrich has always felt a certain affinity to the Goettl brand after he spent much of his childhood working on air conditioning units created for the brand with his father. Goodrich has seen his stock rise through a number of business interests, but decided to spend as much time as possible working on the return to success of Goettl because of his personal link to the brand.
Not only does Goodrich want to create a respected company from the ashes of the former Goettl brand, but he would also like to do so by creating a team of dedicated air conditioning professionals trained in his home state of Nevada. The Goettl company now provides scholarships and sponsorship through the College of Southern Nevada in a bid to create a workforce based in the region for the long term.
Ken Goodrich always aimed to bring Goettl back to Nevada, but often found this difficult after the previous owners of the brand had removed themselves from the state for professional reasons. Goodrich has taken a different approach than he did to many of his other business ventures, including bowing to Better Business Bureau pressure to rename the brand Goettl Good Guys Air Conditioning Repairmen; this name was chosen in a bid to sever the links with the previous ownership that had seen the reputations of the brand suffer in recent times.
Goettl’s dedicated team of air conditioning professionals have been seeking a change in fortune after a series of procedure changes were brought into place, which include Ken Goodrich giving his personal seal of approval for each job completed via email.