Eucatex Group was originally founded in 1951 by Paulo Maluf. In 1954, it was in full operation in Salto. It began manufacturing eucalyptus fibers used in the production of plates. In 2010, Flavio Maluf began Eucatex under the parent company of Maluf Family. The company produces laminate floors, paints, partitions, and constructs doors for business buildings. In 2010, Eucatex had also started working on waterproofing and how to control moisture and infiltration. The company also has created fiber boards used for the back of furniture and the creation of drawers. Flavio Maluf is planning to branch into technology. According to Maluf, in 2013, technology in schools was up to 46 percent in Brazil. Teachers use the internet to help enhance teaching by taking advantage of the educational programs and software that is available to help improve the education in the classroom. Maluf finds that 7 percent of students use the internet in school and 68 percent use the internet at home. Maluf wants to continue producing household products, also and that includes rubbermaid products after acquiring Newell Rubbermaid in 2015. Flavio Maluf hopes to create food and beverage containers as well as household appliances and baby products. He also acquired the Jarden Group that had been established in 2001. The Jarden Group and the Newell Rubbermaid merger will be called Newell Brands. Flavio Maluf has hired Michael Polk, CEO of Newell Rubbermaid to handle the same position at Newell Brands.

Flavio Maluf is the current president of Eucatex and Grand Food Group. He was born on December 2, 1961 the eldest son of Paulo Maluf, a Brazilian politician and civil engineer. The Brazilian entrepreneur and engineer graduated from the Armando Alvares Penteado Foundation. Maluf went on to study administrative studies at New York University.

Flavio Maluf returned to Brazil to work at his father’s company, Eucatex Group. He spent 27 years working in various areas of the company including the trade and industrial sectors before leaving in 1996 to hold the position of Eucatex CEO that his uncle appointed him to. Maluf is married and the father three grown children, and is a popular tweeter.